LIVING WINE LABELS AUGMENTED REALITY APP:
Tactic created several AR experiences for Treasury Wine Estates all included within the "Living Wine Labels" AR framework, which included 5 separate brands, and multiple labels and varietals within each brand. Each of the featured brands (19 Crimes, The Walking Dead, Chateau St. Jean, Beringer Bros., Gentleman's Collection) triggers a separate set of AR experiences within the app. Additionally, Tactic created a content management system for a customized global roll out, which includes social sharing, custom notifications, a combination of interactive AR approaches, and multi-bottle AR recognition techniques in one platform. The app has been quite successful to date, with over 4 million downloads to date, and with viral videos of the app in action being shared over 25+ million times. Our customized content is updated periodically, keeping an active user base engaged with new content every month.