GOOGLE PLAY MUSIC: PANORAMA FESTIVAL, NYC 2016
Tactic created 36 hours of generative and interactive visuals for Jack Morton Worldwide, and their client, Google Play Music for the 2016 Panorama Festival in NYC. The festival, a 90 band, 3 day event encompassing the entirety of Roosevelt Island in New York City, had as it's central feature our 30 foot cube, on which displayed an endless combination of real time graphics that were curated for the various 'moods' of the Panorama festival, and could react to the music, the time of day, and the incoming playlist from the festival directors. The Tactic team had 3 weeks to create the visuals for the experience, and put together a multidisciplinary team of artists and technicians to create the visual language and content for this event.