White Claw Fest: Charli XCX
Omnicom, Tracey Locke, Mark Anthony Group · Experience
Tactic’s award-winning "White Claw Fest" features an AR holographic concert by Charli XCX. This immersive campaign won the 2025 REGGIE Award for XR. Beyond the music, the platform offers mixology videos, sweepstakes for festival tickets, and behind-the-scenes content, effectively using cutting-edge tech to differentiate the brand in a crowded seltzer market.