CASE STUDY
CASE STUDY

Visit California Experience

Dream Big: The California VR Road Trip

Tactic engineered a premier touring installation for Visit California, transforming the traditional travel kiosk into a fully immersive VR adventure. Using Oculus Rift and Touch controllers, users hand-pick their ultimate destinations to craft a bespoke itinerary. After a breathtaking 360° cinematic preview of their trip, the experience follows them home: a personalized movie link is automatically emailed to each traveler, turning their virtual dream into a shareable digital souvenir.

Dream Big: The California VR Road Trip

Tactic engineered a premier touring installation for Visit California, transforming the traditional travel kiosk into a fully immersive VR adventure. Using Oculus Rift and Touch controllers, users hand-pick their ultimate destinations to craft a bespoke itinerary. After a breathtaking 360° cinematic preview of their trip, the experience follows them home: a personalized movie link is automatically emailed to each traveler, turning their virtual dream into a shareable digital souvenir.