T-Mobile Fan Zone

For the T-Mobile Mariner's Fan Zone at T-Mobile Park, Tactic worked with Sparks Agency and their client at T-Mobile to create a series of interactive fan experiences for the Mariners’ Fan Zone over multiple seasons. Guests could test their skills in Strike Zone, where motion sensors tracked the speed and accuracy of their pitching motion, and in Batter’s Box, where players swung against a virtual pitcher to see if they could connect for a hit or home run. The installation also featured a custom bobblehead photo booth and an interactive park map to help fans explore the venue. Tactic led the technology layer for the experience, developing the software, specifying the sensor systems, and supporting the installation remotely across seasons.

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