For Six Flags Fright Fest, Tactic created a series of webAR experiences in collaboration with the teams at Six Flags and Coca-Cola to help promote Halloween events across Six Flags’ national theme parks. The campaign transformed multiple park touch points into spooky interactive moments, including a commemorative Coca-Cola cup that became a cackling skull with glowing eyes, a pair of spooky hands emerging from a grave, a photo backdrop brought to life by zombies clawing toward guests, and a creepy spider illusion that appeared to crack open the ground at the park or even at home.
