Regal/Coca-Cola Holiday

Coca-Cola & Regal Cinemas: Holiday AR Experience

Tactic partnered with Coca-Cola and Regal Cinemas to launch an interactive AR experience accessible via QR codes on holiday-themed cups and theater signage.

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How It Works

• Scan & Launch: Moviegoers scan a QR code to open a web app—no download required.
• Create: Users can build and customize their own "Snowlar Bear" (a snowman version of the iconic Coca-Cola Polar Bear) using a variety of seasonal accessories and decorations.
• Share: Once finalized, users can send a link to friends, allowing them to view the creation and join the fun by designing their own AR bear.

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This digital activation transformed traditional cinema concessions into an engaging, shareable holiday moment.