Pepsi Gladiator II
PepsiCo · Experience
In collaboration with Ntropic,Tactic developed an augmented reality experience for Pepsi to promote the Gladiator II film, along with the opening of the 2024-25 NFL season. This interactive campaign featured Megan Thee Stallion alongside Travis Kelce and three additional NFL stars, all clad in “Gladiator” style Roman gear. Users could activate the experience through their faces on limited-edition Gladiator II Pepsi cans, as well as via media and posters located in Regal Cinemas.