Midnight Moon
Piedmont Distillers · Experience
Tactic partnered with Piedmont Distillery to bring a legendary legacy to life for their special edition "Midnight Moon" moonshine. Featuring the iconic Junior Johnson, the bootlegger who traded moonshine runs for a Hall of Fame racing career, the label transforms through AR. When scanned, the bottle’s mugshot animates, allowing users to hear Junior Johnson recount his daring journey from prohibition-era runner to racing royalty in his own words.