For Gillette Fusion, Tactic created an XR experience as part of an integrated campaign for Procter & Gamble alongside our affiliates at Ntropic SF. The experience let users virtually “try” the new razor by sweeping their phone across the environment to shave away select visual elements in a playful, tactile way. It also featured a sleek interactive product showcase, including a turntable-style walkthrough that highlighted the design and premium details of the Gillette Fusion razor.
