Blue Diamond Extreme Game
Blue Diamond · Experience
Tactic partnered with Blue Diamond to develop a high-energy, browser-based AR game promoting the "Xtremes" line of spicy almonds. Accessible via QR codes on product packaging, the experience leveraged advanced face-tracking technology to turn snack time into a digital competition.
Key Features
• Web-Based AR: No app download required; the game launches instantly in the mobile browser.
• Interactive Gameplay: Using front-facing camera tracking, players "catch" falling almonds in their mouths to rack up points.
• Dynamic Visual Effects: As the score climbs, the "heat" intensifies—triggering immersive flame overlays on the user's screen and scoreboard.
• Social Competition: Players can submit their results to a global leaderboard and share their high scores directly to social media.
By bridging physical packaging with a gamified digital experience, Tactic helped Blue Diamond drive brand engagement and highlight the bold, spicy identity of the Xtremes product line.