Blue Diamond Extreme Game

Blue Diamond Xtremes: AR Face-Tracking Challenge

Tactic partnered with Blue Diamond to develop a high-energy, browser-based AR game promoting the "Xtremes" line of spicy almonds. Accessible via QR codes on product packaging, the experience leveraged advanced face-tracking technology to turn snack time into a digital competition.

Key Features

•  Web-Based AR: No app download required; the game launches instantly in the mobile browser.

•  Interactive Gameplay: Using front-facing camera tracking, players "catch" falling almonds in their mouths to rack up points.

•  Dynamic Visual Effects: As the score climbs, the "heat" intensifies—triggering immersive flame overlays on the user's screen and scoreboard.

•  Social Competition: Players can submit their results to a global leaderboard and share their high scores directly to social media.

By bridging physical packaging with a gamified digital experience, Tactic helped Blue Diamond drive brand engagement and highlight the bold, spicy identity of the Xtremes product line.

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